Fractional CTO and Applied AI practitioner with 25+ years in technology. I advise startups and SMBs that need senior technical direction. I remain hands-on with software delivery and Applied AI engineering.
I also work on sales and marketing data, technical SEO, AEO and GEO, and stay involved through implementation and measurement.
Selected outcomes
- +129%YoY quarterly revenue and +117% enrolments, with 3.4x search impressions, case study
- Up to 15xmonthly return on Google Ads lead cost, with +15% leads and +25% revenue after reallocating spend, case study
- 24xmonthly organic clicks and 27x impressions within four months, case study
- 2.4xonline course orders year on year, with 4.6x UK organic clicks, case study
Core capabilities
- Fractional CTO: technical direction, architecture, delivery, hiring, vendor decisions and AI stewardship
- Growth: SEO, AEO, GEO, content, paid acquisition, CRO, analytics and attribution
- Applied AI: custom agents, retrieval, workflow automation, evaluation and governance
- Hands-on delivery: Rails, JavaScript, Python, PostgreSQL, APIs and cloud
Experience
Independent | Fractional CTO, Applied AI and Growth Consultant
December 2023 to present
- Work as Fractional CTO and growth lead for education providers, recruitment agencies and early-stage SaaS companies, covering websites, landing pages, CRM, analytics and integrations.
- Delivered +129% year-on-year quarterly revenue, +117% enrolments and 3.4x search impressions through content, SEO, AEO, GEO, conversion optimisation and measurement. One quarter's organic revenue matched all of calendar 2025.
- Reallocated paid and lead-partner spend to increase leads by 15% and revenue by 25%, with Google Ads returning up to 15x its lead cost in a month.
- Led content and search programmes for technology recruitment and online training, delivering 24x monthly organic clicks within four months and 2.4x year-on-year online course orders in a quarter respectively.
- Build dashboards and AI-agent workflows from content, marketing, sales and third-party data for conversion analysis, reporting and software delivery.
- Built a Rails customer portal that removed avoidable Salesforce licences, saving tens of thousands of dollars annually.
Chief Technology Officer | Alkhemy
December 2010 to November 2023
- Helped grow the business from a three-person startup to a multi-million-dollar company with more than 30 staff.
- Built a sales, marketing and customer-experience analytics platform used to optimise marketing spend, agent performance and customer interactions, supporting more than $1 billion in revenue for our clients.
- Built high-throughput event ingestion and analytics pipelines with Elixir and AWS, then applied Python and Jupyter-based machine learning to lead-generation decisions.
- Led technical budgets, architecture and infrastructure, and coordinated delivery across client and product teams.
Chief Technology Officer | Alkhemy, continued
- Built an online education marketplace connecting tens of thousands of students with teachers.
- Established a 30-person contact centre and 50-person office within weeks after the company won an urgent tender.
- Prepared technical responses for higher-education and government tenders, plus research and development tax incentive submissions.
Senior Developer | iProperty Pty Ltd
March 2007 to December 2010
- Turned the website division from a loss leader into a profitable operation by building a hierarchical multi-tenant CMS that reduced delivery cost.
- Helped build one of Australia's early large-scale Rails property platforms, used by more than 400 real-estate agencies.
- Built online learning, social-network management and intranet products for real-estate networks.
Technical Co-Founder | Monikerwear
2007 to 2019
- Bootstrapped a made-to-order menswear platform with Rails and Spree Commerce, including an interactive product customiser.
- Contributed to go-to-market strategy, supplier operations and fulfilment integrations.
Senior Manager | Gulfnet, Japan
April 2002 to April 2006
- Led web and desktop application architecture for the Japanese market using Java and .NET.
- Built intranet, messaging and online ordering systems, including a platform serving more than 900 stores.
Systems Integration Consultant | Cambridge Technology Partners and Novell
December 1997 to April 2002
- Built web applications for government, higher education and enterprise clients, including the Australian Yellow and White Pages Online.
- Progressed from junior to senior developer within two years, then mentored and coached junior developers.
Education
Bachelor of Engineering (Software), Honours
University of Melbourne, 1997